Are You Defining Your Brand or is it Defining You? (Recording)
Rethinking the “Elevator Speech” – from the Build the Career You Deserve ezine
As you probably know, I am not a fan of the “elevator speech.” I agree with the concept of getting your message across quickly, succinctly and powerfully. Where this concept loses me (as well as most people receiving it) is that it isn’t tailored for the listener. This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must differentiate yourself. In my opinion, taking a more solution based approach will do just that.
In past articles, I have talked about the importance of developing Your Solution. This is what you do best – maybe even better than anyone else. If you think about that skill set like a product, there are things it (you) does and doesn’t do. It only makes sense then to target hiring managers who are experiencing the pain and problems that Your Solution addresses.
So, instead of firing off a generic pitch with what you do, take a more pinpoint approach. Begin by asking 2-3 questions that identify if that hiring manager is experiencing problems that you can fix. The answers will either allow you to highlight your accomplishments and what you can do for their company or help you determine that it isn’t the right job for you. The former is just as important as the latter.
Taking this approach will narrow down your job search so you are focusing on real, qualified opportunities versus just trying to get any job. It allows you to start hunting with a rifle, not a shotgun. Ultimately, it will help pair you with a job that is not only a good fit, but where you can experience your greatest success.
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WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.kevinkermes.com