When Getting to “No” is Better Than “Yes”
The foundation to the success of every step of the job search – from identifying the right job, to securing the interview, to getting an above market offer – is in first identifying your “Solution.” Without this firmly defined, everything else you build upon in the process is going to have a weak foundation. The end result: a prolonged job search, fewer interviews, jobs that don’t pan out and offers that come in below where you want them.
Your Solution is your go-to-market message telling companies why they need to not only talk to you, but hire you. It is a well crafted, comprehensive list of quantifiables that show your addition to a company’s team is an investment they cannot pass up. Your ROI is clear cut. It is much more than bullets for a resume or an “elevator speech.” It is a mindset that you take with you through every stage of the interview process to set you apart for your competition.
It does a number of critical things as well:
- Clearly defining Your Solution makes you more valuable to prospective companies – making you stand out in a sea of competition.
- With the Your Solution mindset in interviews, you no longer need to worry about what questions you are going to be asked – you will have greater control over what is discussed.
- Your Solution keeps you on message from the first interview to the offer – reinforcing why the company must hire you.
- Staying “on message” with Your Solution continues to set you apart from the competition – securing you a spot as the front runner.
- Your Solution paints a picture for your future employer of the exact role you will be playing inside the company – getting them to visualize you as an employee.
- When it comes time for the offer, Your Solution has made your case for you – helping you get top dollar in your job offer.
- Your Solution makes it clearer, quicker which opportunities aren’t a good fit for you – so you can focus on the job you really want and deserve.
- While all these pieces are crucial to a successful job search campaign, today I am focusing on the last point: the importance to finding an opportunity that is a good fit.
Too often, the interview process results in putting emotion over intelligence. As the interviewee, you are striving to establish rapport, build a relationship and often can unwittingly do so glossing over what might be long-term fit issues. This is true for the person interviewing you too. And, with the lack of formal training given to hiring manager on how to properly interview and select team members they often fall back to “going with their gut” and hire who they like. But, just like a first date, the excitement of something new can result in losing sight of critical issues that will keep you from ever walking down the aisle.
Don’t get me wrong. Loving where you work – the people, the culture and the product – is extremely important. But, when that overshadows your actual role, you can get yourself into a pot of hot water and end up somewhere that you like the people but don’t provide true value to the company. Keeping on target with Your Solution will help you avoid this. As you define where you are best suited, the problems/pains that your background has positioned you to solve best and where you excel, you keep your decision making equally balanced between emotion and intelligence.
Another thing to remember is that accepting a position that isn’t the right fit, but rather the “fit for right now,” has a potentially disastrous downside. Just like we didn’t arrive at this economic crisis over night, we aren’t going to get out of it in the blink of an eye either. As companies continue to downsize and trim the fat, being a bad fit can easily manifest itself in poor job performance, subpar results, and alienating co-workers. The company that extends an offer today may very well find themselves making cuts a quarter or two from now. And, the outcome of your mismatch could result in you being back on the street looking for a job again.
Everyone’s situation is different, but all can agree that the job search is tiresome, draining and something you would like to put behind you as soon as possible. And, no doubt, a new job offer is always welcomed news when it arrives. But, you still want to make sure it is going to be the right match. Defining Your Solution and staying focused on it is one of the best ways to make certain you don’t find yourself repeating a job search in a year (or less).
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Want to learn more about Your Solution and how you can drive the “hidden” job market to you? Use this link to read the success stories results from those who have used my Job Search 2.0 Bootcamp System.
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WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.careerattraction.com
2008 – 2009 (c) Kevin Kermes Inc. – All Rights Reserved
Re-thinking the “Elevator Speech”
As you know, I am not a fan of the “elevator speech.” I agree with the concept of getting your message across quickly, succinctly and powerfully. Where this concept loses me (as well as most people receiving it) is that it isn’t tailored for the listener. This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must differentiate yourself. In my opinion, taking a more solution based approach will do just that.
In past articles, I have talked about the importance of developing Your Solution. This is what you do best – maybe even better than anyone else. If you think about that skill set like a product, there are things it (you) does and doesn’t do. It only makes sense then to target hiring managers who are experiencing the pain and problems that Your Solution addresses.
So, instead of firing off a generic pitch with what you do, take a more pinpoint approach. Begin by asking 2-3 questions that identify if that hiring manager is experiencing problems that you can fix. The answers will either allow you to highlight your accomplishments and what you can do for their company or help you determine that it isn’t the right job for you. The former is just as important as the latter.
This also does something else very important. It gets the potential employer talking about themselves. With this, you can more naturally make Your Solution all about them (which, incidentally, can often uncover “hidden” job opportunities). As well, it positions you to be able to share relatable stories with quantifiable results that show what is in it for them when they hire you.
Your Solution + Their Pain = Smart Hire
Taking this approach will narrow down your job search so you are focusing on real, qualified opportunities versus just trying to get any job. It allows you to start hunting with a rifle, not a shotgun. Ultimately, it will help pair you with a job that is not only a good fit, but where you can experience your greatest success.
* * * * * * * * *
Want more tips on how to uncover the “hidden” job market? To be able to run a more effective job search? Listen to my free webinar – “5 Secrets to the Perfect Job Search”
_____________________________________________
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.careerattraction.com
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Kevin is the Founder of of Build the Career You Deserve, a company devoted to empowering professionals with the vital tools and information necessary to find the job they want and build the successful career they deserve. Sign up for his free e-zine – Build the Career You Deserve – for insider tips on how to do just that!
2009 © Kevin Kermes Inc. All Rights Reserved
When Getting to “No” is Better Than “Yes” – from the Build the Career You Deserve ezine
The foundation to the success of every step of the job search – from identifying the right job, to securing the interview, to getting an above market offer – is in first identifying your “Solution.” Without this firmly defined, everything else you build upon in the process is going to have a weak foundation. The end result: a prolonged job search, fewer interviews, jobs that don’t pan out and offers that come in below where you want them.
Your Solution is your go-to-market message telling companies why they need to not only talk to you, but hire you. It is a well crafted, comprehensive list of quantifiables that show your addition to a company’s team is an investment they cannot pass up. Your ROI is clear cut. It is much more than bullets for a resume or an “elevator speech.” It is a mindset that you take with you through every stage of the interview process to set you apart for your competition.
It does a number of critical things as well:
· Clearly defining Your Solution makes you more valuable to prospective companies – making you stand out in a sea of competition.
· With the Your Solution mindset in interviews, you no longer need to worry about what questions you are going to be asked – you will have greater control over what is discussed.
· Your Solution keeps you on message from the first interview to the offer – reinforcing why the company must hire you.
· Staying “on message” with Your Solution continues to set you apart from the competition – securing you a spot as the front runner.
· Your Solution paints a picture for your future employer of the exact role you will be playing inside the company – getting them to visualize you as an employee.
· When it comes time for the offer, Your Solution has made your case for you – helping you get top dollar in your job offer.
· Your Solution makes it clearer, quicker which opportunities aren’t a good fit for you – so you can focus on the job you really want and deserve.
· While all these pieces are crucial to a successful job search campaign, today I am focusing on the last point: the importance to finding an opportunity that is a good fit.
Too often, the interview process results in putting emotion over intelligence. As the interviewee, you are striving to establish rapport, build a relationship and often can unwittingly do so glossing over what might be long-term fit issues. This is true for the person interviewing you too. And, with the lack of formal training given to hiring manager on how to properly interview and select team members they often fall back to “going with their gut” and hire who they like. But, just like a first date, the excitement of something new can result in losing sight of critical issues that will keep you from ever walking down the aisle.
Don’t get me wrong. Loving where you work – the people, the culture and the product – is extremely important. But, when that overshadows your actual role, you can get yourself into a pot of hot water and end up somewhere that you like the people but don’t provide true value to the company. Keeping on target with Your Solution will help you avoid this. As you define where you are best suited, the problems/pains that your background has positioned you to solve best and where you excel, you keep your decision making equally balanced between emotion and intelligence.
Another thing to remember is that accepting a position that isn’t the right fit, but rather the “fit for right now,” has a potentially disastrous downside. Just like we didn’t arrive at this economic crisis over night, we aren’t going to get out of it in the blink of an eye either. As companies continue to downsize and trim the fat, being a bad fit can easily manifest itself in poor job performance, subpar results, and alienating co-workers. The company that extends an offer today may very well find themselves making cuts a quarter or two from now. And, the outcome of your mismatch could result in you being back on the street looking for a job again.
Everyone’s situation is different, but all can agree that the job search is tiresome, draining and something you would like to put behind you as soon as possible. And, no doubt, a new job offer is always welcomed news when it arrives. But, you still want to make sure it is going to be the right match. Defining Your Solution and staying focused on it is one of the best ways to make certain you don’t find yourself repeating a job search in a year (or less).
* * * * * * * * *
Want to learn more about Your Solution and uncovering the “hidden Job market?” Listen to a recording of my – “5 Secrets to the Perfect Job Search” webinar.
* * * * * * * * * *
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.careerattraction.com
2008 – 2009 (c) Kevin Kermes Inc. – All Rights Reserved
Rethinking the “Elevator Speech” – from the Build the Career You Deserve ezine
As you probably know, I am not a fan of the “elevator speech.” I agree with the concept of getting your message across quickly, succinctly and powerfully. Where this concept loses me (as well as most people receiving it) is that it isn’t tailored for the listener. This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must differentiate yourself. In my opinion, taking a more solution based approach will do just that.
In past articles, I have talked about the importance of developing Your Solution. This is what you do best – maybe even better than anyone else. If you think about that skill set like a product, there are things it (you) does and doesn’t do. It only makes sense then to target hiring managers who are experiencing the pain and problems that Your Solution addresses.
So, instead of firing off a generic pitch with what you do, take a more pinpoint approach. Begin by asking 2-3 questions that identify if that hiring manager is experiencing problems that you can fix. The answers will either allow you to highlight your accomplishments and what you can do for their company or help you determine that it isn’t the right job for you. The former is just as important as the latter.
Taking this approach will narrow down your job search so you are focusing on real, qualified opportunities versus just trying to get any job. It allows you to start hunting with a rifle, not a shotgun. Ultimately, it will help pair you with a job that is not only a good fit, but where you can experience your greatest success.
* * * * * * * * *
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.careerattraction.com
